They are addressing those who:
- appreciate the value of the Mediterranean diet and wish to taste the most exquisite traditional products of Greek nature
- understand the value of organic farming and the tangible benefits it offers for their health and wellbeing
- understand the need to maintain and reinforce biodiversity, the need to encourage locality and tradition, and the need to ensure authenticity
They guarantee that their foods are based on primary products which:
- Derive from small local producers, who cultivate olive groves on low yield farms on the slopes of mountainous areas of exceptional biodiversity.
- Derive from Certified farming, and
- Are of high nutritional value, documented through analysis of the organoleptic and nutritional facts per batch